What a great event we had this week! Mike Vittum from HubSpot came in and tore the house down...well, he tore down some landing pages for us so that we could all see examples of what to do and what not to do for landing page best practices.
When it comes to landing pages, the words “best practice” mean little to nothing in today’s digital world. In the formative years of inbound marketing, landing pages were simple and required very little creativity and design to convert visitors into leads. Why is that? I believe that it’s because internet users have become more familiar with the concept of a landing page and now require more customer-centric, engaging designs and content in order to successfully convert them.
Landing pages are an integral part of the inbound formula: you attract visitors to your site with spectacular content like blog posts, social media updates, and infographics, then you bring them to a laser-targeted landing page where they commit to handing over contact information to turn themselves into leads.