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DENVER HUG Blog

4 Additional Tools You Can Use to Help You Improve Your Landing Pages

Jul 21, 2015 9:30:00 AM | Landing Pages, Lead Conversion

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When it comes to landing pages, the words “best practice” mean little to nothing in today’s digital world. In the formative years of inbound marketing, landing pages were simple and required very little creativity and design to convert visitors into leads. Why is that? I believe that it’s because internet users have become more familiar with the concept of a landing page and now require more customer-centric, engaging designs and content in order to successfully convert them.

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How to Create a Landing Page that Converts

Jul 20, 2015 7:30:00 AM | Landing Pages, Lead Conversion

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Landing pages are an integral part of the inbound formula: you attract visitors to your site with spectacular content like blog posts, social media updates, and infographics, then you bring them to a laser-targeted landing page where they commit to handing over contact information to turn themselves into leads.

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Finding the Hero in Your Data - Denver HubSpot Meet Up Re-Cap

Apr 10, 2015 10:08:50 AM | Blogging, Inbound Marketing Analytics

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2denver-hug-april-1On Wednesday night, 36 Denver area marketers and HubSpotters got together to network and discuss blogging and data.  Dechat Watts of Sprout Content gave a great presentation about how we can all get more insight from our analytics as it pertains to blogging.

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Does Your Website Reflect A True Understanding Of Your Ideal Customer?

Apr 2, 2015 12:51:00 PM | Website Development, Persona Based Marketing, Marketing Personas

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In the early days of digital marketing, websites were mostly generic brochureware. 15 years ago, the user experience on a website was not a universally-accepted integral part of a company's brand or messaging. To be fair, most companies were still familiarizing themselves with the very concept of a company website at all, and everyone was still figuring out the rules and conventions as they went along. Persona-based marketing, much more ubiquitous today, was essentially non-existent at that time.

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7 Tips to Help You Get the Most Out Of Your HubSpot License

Mar 31, 2015 10:32:00 AM | HubSpot, Marketing Automation, HubSpot Certifications

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7-tips-help-get-most-out-of-hubspot-license

So you’ve just purchased your very own HubSpot license? Congratulations!

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