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DENVER HUG Blog

Topic: Marketing-personas

Does Your Website Reflect A True Understanding Of Your Ideal Customer?

Apr 2, 2015 12:51:00 PM | Website Development, Persona Based Marketing, Marketing Personas

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does-website-reflect-understand-ideal-customer

In the early days of digital marketing, websites were mostly generic brochureware. 15 years ago, the user experience on a website was not a universally-accepted integral part of a company's brand or messaging. To be fair, most companies were still familiarizing themselves with the very concept of a company website at all, and everyone was still figuring out the rules and conventions as they went along. Persona-based marketing, much more ubiquitous today, was essentially non-existent at that time.

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