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DENVER HUG Blog

How to Create a Landing Page that Converts

Jul 20, 2015 7:30:00 AM | Landing Pages, Lead Conversion

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Landing pages are an integral part of the inbound formula: you attract visitors to your site with spectacular content like blog posts, social media updates, and infographics, then you bring them to a laser-targeted landing page where they commit to handing over contact information to turn themselves into leads.

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Finding the Hero in Your Data - Denver HubSpot Meet Up Re-Cap

Apr 10, 2015 10:08:50 AM | Blogging, Inbound Marketing Analytics

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2denver-hug-april-1On Wednesday night, 36 Denver area marketers and HubSpotters got together to network and discuss blogging and data.  Dechat Watts of Sprout Content gave a great presentation about how we can all get more insight from our analytics as it pertains to blogging.

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Does Your Website Reflect A True Understanding Of Your Ideal Customer?

Apr 2, 2015 12:51:00 PM | Website Development, Persona Based Marketing, Marketing Personas

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does-website-reflect-understand-ideal-customer

In the early days of digital marketing, websites were mostly generic brochureware. 15 years ago, the user experience on a website was not a universally-accepted integral part of a company's brand or messaging. To be fair, most companies were still familiarizing themselves with the very concept of a company website at all, and everyone was still figuring out the rules and conventions as they went along. Persona-based marketing, much more ubiquitous today, was essentially non-existent at that time.

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7 Tips to Help You Get the Most Out Of Your HubSpot License

Mar 31, 2015 10:32:00 AM | HubSpot, Marketing Automation, HubSpot Certifications

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So you’ve just purchased your very own HubSpot license? Congratulations!

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Lower Your Expectations for Better Content Marketing

Mar 19, 2015 11:35:00 AM |

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“I find my life is a lot easier the lower I keep my expectations.”

― Bill Watterson (Creator, Calvin and Hobbes) 

content marketing

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