Landing pages are an integral part of the inbound formula: you attract visitors to your site with spectacular content like blog posts, social media updates, and infographics, then you bring them to a laser-targeted landing page where they commit to handing over contact information to turn themselves into leads.
On Wednesday night, 36 Denver area marketers and HubSpotters got together to network and discuss blogging and data. Dechat Watts of Sprout Content gave a great presentation about how we can all get more insight from our analytics as it pertains to blogging.
In the early days of digital marketing, websites were mostly generic brochureware. 15 years ago, the user experience on a website was not a universally-accepted integral part of a company's brand or messaging. To be fair, most companies were still familiarizing themselves with the very concept of a company website at all, and everyone was still figuring out the rules and conventions as they went along. Persona-based marketing, much more ubiquitous today, was essentially non-existent at that time.
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